When evaluating a blog, consider:
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Aesthetics:
does it look nice? Does it appear professionally done? Does it look like it’s
selling something? What colors, fonts, layout are used? Why?
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Potential
bias: this could be made clear through the content itself, but also more
subtly, as in advertising featured on the page. Where else do you bias?
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Level of
professionalism?
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Smart, well-informed?
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Credible?
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Purpose?
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Audience?
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Tone?