Tuesday, December 11, 2012
Gloria Steinem on Nike
In the article "Nike Steers Advertising Toward Reality Anatomy," Gloria Steinem explains the tradition of advertising in women's magazines, and comments on the Nike ad campaign that focuses on women's body parts: "'It's a step forward,' she said, 'but I just question whether Nike would do an ad about a man talking about his butt.'" How do you explain her point? Do you think this ad campaign positively impacts gender equality or not? Does it represent a positive shift in the identities that are portrayed and perpetuated through advertising media? Does it adequately represent the perspective of the women to whom it appeals?
Monday, December 3, 2012
Advertising Debate
Is advertising an example of propaganda or a promotion of free trade and prosperity? Explain.
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