The language itself combined with the way that is spoken matches the feeling of the city. It is not grammatically correct and uses a lot of slang. This casual, relatable language allows the viewers to connect with the ad especially if they are from Detroit. Because they sound like him and may have the same ideas as him, they feel important and spoken for in this ad. One form of figurative language I found was when he says that "the hottest fires make the strongest steel". Not only does this relate to making car physically, but more importunely it creates a metaphor for how the people accomplish things with strength, integrity, and hard work in Detroit. Combined with image, video, and sound, the figurative language is enhanced. Not only can viewers understand it by listening but can visualize it thorough image. At first, the images show a dirty, dark and run down city. Then right as he says "Thats who we are" the music picks up and images of luxury are now shown. This transformation matches the metaphor that the "hottest fire makes the strongest steel. They are able to turn their city into something great with hard work and dedication.
I think that this commercial had a lot of rhetorical context. It was saying how only the people of Detroit know the excellence behind it all. and even though detroit is a bad city, there still can be great things that come from it. They give eminem as the example. He came from the lows of the lows in Detroit. And now is one of the most popular music artists in the world. I really liked the quote the hottest fires build the strongest metals. They have been to hell and back. And that is what defines Detroit.
It is a pretty powerful ad. The figures, sound, music, language makes the audience feel a strong power. I feel cool, modern, black, and hard when I watch it. Here are some most powerful languages use in the commercial, “It is the hottest fire that makes hardest steel, add hard work and conviction ”. “When it comes to luxury it as much about where it is from and who it is for. But this is not New New York City. Or the Windy City. Or Sin City.”, “This is a motor city, this is what we do.” All the languages uses are powerful in the ad, because it is the feel that the ad. wants the audience to appeal. The tones are low, as well. Using figurative language is describing something by comparing it with something else. The figurative language use in the ad want to show the luxury of Chrysler 200.
The creator of the ad also named a lot of other cities like New York City, the Windy City, the Sin City, and the Emerald City in the advertisement. The wind city and the sin city stand for Chicago and Las Vegas, respectively. The Emerald City is the fictional capital city of the Land of Oz in L. Frank Baum's Oz books. These cities are named based on their unique characteristics, since there is many gambling, prostitution, drinking and violence in Las Vegas, and Chicago is pretty windy according to most local legends. These nicknames make the cities more lovely and adorable. Similarly, the “Motor City” also stands for a city for motor-lovers. As one can see from the ad, when the driver drove along those luxurious, fascinating and charming places, he was not lured at all. It emphasized the fact that once a driver has a steering wheel in his hand, external factors, no matter how alluring they are, are not able to compete with the power of the car. For the drivers, the greatest dream is to have a satisfying car. This ad is pointing out the view that once you have the car, you own a “Motor City”.
Tone: What is the mood, attitude, or tone of the piece? How is that tone achieved?
The atmosphere of the piece is that people keep saying that Detroit is run down, and that Motown is finished. The ad creates the mood that this is incorrect, and Detroit continued to deliver luxury items. It is achieved by the car driving around the city at night, creating a feeling in the viewer of relaxation and freedom. Eminem being in the ad heightens the interest in it due to his popularity and personal connection to living in Detroit. Eminem grew up in Detroit and struggled to make a living in music, but he made it and is now very famous. Chrysler are saying that they've had struggles with the recession, but they have succeeded in overcoming the struggles to create luxury cars.
The purpose of this ad is to create a brand for Chrysler . They are trying to evoke a feeling of pride and nationalism. They associate Chrysler with the toughness of Detroit. There is one quote says that " only the hottest fire that makes the hardest steel" to inform people that Chrysler has used the best quality of steel and also implies the lifestyle of striving for the perfect.
At first, the ad makes me feel very exvited. The voice, the driving car, the music, all this is building up tension, i waited for something exciting to happen. I wasa little dissapointed that it was only for cars. It had this taste of lifestyle we had red about in one of the sources today, it had not really anything to do with a car. And i honestly didn't recognize Eminem but i am sure that for fans, it's a huge issue that he participated in this ad.
It is like introducing Detroit but in the same time it's like introducing a person, all and everybody could or wants to identify with what he is saying, his speech about that nobody really knows how much detroit is capable to do. Like hidden qualities that every person carries around.
In this ad Eminem is a very prominent figure who gee up in Detroit. He also had a very hard life and this is expressed in his music explicitly. In the same way the Detroit has a troubled past but has pulled through and become a car manufacturing city. Pro of having Eminem is he s famous and basically a spokesman for Detroit. A con is that he only appeals to people who know him or listen to his music.
The language itself combined with the way that is spoken matches the feeling of the city. It is not grammatically correct and uses a lot of slang. This casual, relatable language allows the viewers to connect with the ad especially if they are from Detroit. Because they sound like him and may have the same ideas as him, they feel important and spoken for in this ad. One form of figurative language I found was when he says that "the hottest fires make the strongest steel". Not only does this relate to making car physically, but more importunely it creates a metaphor for how the people accomplish things with strength, integrity, and hard work in Detroit. Combined with image, video, and sound, the figurative language is enhanced. Not only can viewers understand it by listening but can visualize it thorough image. At first, the images show a dirty, dark and run down city. Then right as he says "Thats who we are" the music picks up and images of luxury are now shown. This transformation matches the metaphor that the "hottest fire makes the strongest steel. They are able to turn their city into something great with hard work and dedication.
ReplyDeleteI think that this commercial had a lot of rhetorical context. It was saying how only the people of Detroit know the excellence behind it all. and even though detroit is a bad city, there still can be great things that come from it. They give eminem as the example. He came from the lows of the lows in Detroit. And now is one of the most popular music artists in the world. I really liked the quote the hottest fires build the strongest metals. They have been to hell and back. And that is what defines Detroit.
ReplyDeleteIt is a pretty powerful ad. The figures, sound, music, language makes the audience feel a strong power. I feel cool, modern, black, and hard when I watch it. Here are some most powerful languages use in the commercial, “It is the hottest fire that makes hardest steel, add hard work and conviction ”. “When it comes to luxury it as much about where it is from and who it is for. But this is not New New York City. Or the Windy City. Or Sin City.”, “This is a motor city, this is what we do.” All the languages uses are powerful in the ad, because it is the feel that the ad. wants the audience to appeal. The tones are low, as well. Using figurative language is describing something by comparing it with something else. The figurative language use in the ad want to show the luxury of Chrysler 200.
ReplyDeleteThe creator of the ad also named a lot of other cities like New York City, the Windy City, the Sin City, and the Emerald City in the advertisement. The wind city and the sin city stand for Chicago and Las Vegas, respectively. The Emerald City is the fictional capital city of the Land of Oz in L. Frank Baum's Oz books. These cities are named based on their unique characteristics, since there is many gambling, prostitution, drinking and violence in Las Vegas, and Chicago is pretty windy according to most local legends. These nicknames make the cities more lovely and adorable. Similarly, the “Motor City” also stands for a city for motor-lovers. As one can see from the ad, when the driver drove along those luxurious, fascinating and charming places, he was not lured at all. It emphasized the fact that once a driver has a steering wheel in his hand, external factors, no matter how alluring they are, are not able to compete with the power of the car. For the drivers, the greatest dream is to have a satisfying car. This ad is pointing out the view that once you have the car, you own a “Motor City”.
ReplyDeleteTone:
ReplyDeleteWhat is the mood, attitude, or tone of the piece? How is that tone achieved?
The atmosphere of the piece is that people keep saying that Detroit is run down, and that Motown is finished. The ad creates the mood that this is incorrect, and Detroit continued to deliver luxury items. It is achieved by the car driving around the city at night, creating a feeling in the viewer of relaxation and freedom. Eminem being in the ad heightens the interest in it due to his popularity and personal connection to living in Detroit. Eminem grew up in Detroit and struggled to make a living in music, but he made it and is now very famous. Chrysler are saying that they've had struggles with the recession, but they have succeeded in overcoming the struggles to create luxury cars.
The purpose of this ad is to create a brand for Chrysler . They are trying to evoke a feeling of pride and nationalism. They associate Chrysler with the toughness of Detroit. There is one quote says that " only the hottest fire that makes the hardest steel" to inform people that Chrysler has used the best quality of steel and also implies the lifestyle of striving for the perfect.
ReplyDeleteAt first, the ad makes me feel very exvited. The voice, the driving car, the music, all this is building up tension, i waited for something exciting to happen. I wasa little dissapointed that it was only for cars. It had this taste of lifestyle we had red about in one of the sources today, it had not really anything to do with a car. And i honestly didn't recognize Eminem but i am sure that for fans, it's a huge issue that he participated in this ad.
ReplyDeleteIt is like introducing Detroit but in the same time it's like introducing a person, all and everybody could or wants to identify with what he is saying, his speech about that nobody really knows how much detroit is capable to do. Like hidden qualities that every person carries around.
In this ad Eminem is a very prominent figure who gee up in Detroit. He also had a very hard life and this is expressed in his music explicitly. In the same way the Detroit has a troubled past but has pulled through and become a car manufacturing city. Pro of having Eminem is he s famous and basically a spokesman for Detroit. A con is that he only appeals to people who know him or listen to his music.
ReplyDelete